by Ingrid Baetzel (Outgoing Editor/Owner)

I am so pleased to announce that the paper will continue after I have retired at the end of this year! Readers, advertisers, contributors, family – please welcome Dee Gilbertson as your new editor of this aged and well-loved beauty that IS local news and information, The East Shore Mainstreet.

Dee Gilbertson with her kids, Sept 2022

Dee and her family came to the East Shore in 2019, moving here to be closer to her artisan parents. Dee has four kids, the youngest being four, and the eldest heading to Selkirk College next September. Although Dee (like me when I began) has no direct publication experience, she says, “I am very excited to work with the community and keep the newspaper alive!” She will be enlisting the help of Geoffroy Tremblay of Encre Libre Publishing (and likely others, including me) to get a foothold on the job for the first few months, and, at this point, intends to jump right into it with putting out a January 2023 edition on the heels of my last edition in December. Dee has been involved with many community organizations already and is enthusiastic, energetic, and positive about this transition, as am I.

Some things are going to take some time to transition, like linked accounts, social media and website changeover, communication modes and the simple fact of learning the business on the fly, so we both ask the community to be patient and understanding at this time of adjustment. There is also the possibility of some disruption to the service in this time, so it may be wise to be prepared for that possibility.

Contributors: Please continue to send in your articles and letters! I don’t know the exact direction that Dee intends to go with the paper in the long run, but we both know that without you there simply isn’t a paper. Dee wants your voices to continue to be heard and I will miss be on the receiving end of your generous contributions.

Advertisers: Show support if you can as Dee goes forward, please. She will be communicating advertising packages, business opportunities and new ideas as she moves forward with this but will certainly need the support to keep the paper viable. Also, a quick note: these are two different business owners and if you have any invoices outstanding with Mainstreet currently, please have your account paid up to date by mid-December when my final invoices come out. I have not billed anything beyond Dec 2022. Dee will be starting fresh with subscriptions, ad sales, paper sales, etc., and I need to close out my books before finalizing my year end. Thank you so much for all your support over the past 20 years. I am humbled by your kindness.

Subscribers: Dee will be in touch about continuing your subscriptions. Dee has graciously agreed to honour all existing subscriptions and you will need to connect with her to renew your subscription. Those paid through July 2023 will still get the papers they’ve paid for and will only need to pay for your renewal when it comes due between Jan and July 2023.

So, please, welcome Dee in her new position. She can be reached via the new email account for Mainstreet – or by phone at 250.551.8800.


I have one more issue to put out next month. I’m certain that a tear or two will stain my keyboard, but inside of that, I want you to know that my gratitude and love for you all is boundless. I am experiencing such a mix of grief and loss along with excitement and a new sense of freedom, and I don’t quite know what to do with myself. Here’s to what’s to come!

10 Responses

  1. Wishing you a smooth changeover Ingrid. I can’t believe twenty years have gone by since you took over the Mainstreet. Ever thankful for your ongoing community involvement and energy. Big hugs.

  2. I am delighted to hear that all your dedication and hard work over the last twenty years will be passed on to a new and enthusiastic owner. Thank you Ingrid for all that you do. And a big welcome to Dee and her helpers.

    1. Thank you, Maggie. Working with wonderful humans like you is what makes it all worthwhile. I will miss working with you in this way, but look forward to what’s to come! Hugs

  3. Congratulations Ingrid on a job well done! Your dedication to a community newspaper by and for East Shore residents has helped numerous community organisations as well as the individuals who live here and the businesses that drive our local economy. During your tenure, and under the care of editors before you, I used this publication to disseminate information about community programs and initiatives including; Boy Scouts, the Tipi Camp, the Kootenay Lake Environmental Education Center, the Forest Council, the Kootenay Lake Eastshore Eldercare Association and most recently the Crawford Bay & District Hall & Parks Association’s work to restore our community hall. This what has made Mainstreet an authentic community newspaper. Long may it continue!

  4. Hi there, can some please tell me who to contact in order to submit an obituary at this time? It seems an impossible feat to speak with a human anywhere??? Thanks in advance.

    1. Hi Jen – this article you’re commenting on has the email and phone number of Dee Gilbertson, the new editor as of January 2023. The December paper is already out. You can email her at or call her at 250.551.8800 (see info above and under About Us) Thanks!

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