press release for immediate release – May 22, 2018

Launch party marks beginning of year-long campaign promoting area

(photo by Daniel Seguin)

The Creston Valley-Kootenay Lake Route, a year-long tourism campaign showcasing businesses, organizations, and attractions from Yahk to Riondel, is set to launch this June. To mark the beginning of the campaign, the Creston Valley-Kootenay Lake Tourism Advisory Committee (CVKL TAC) will be kicking things off with a Launch Party  on Tuesday, May 29th, 5:00 PM at Casey’s Community House.

The launch will provide opportunity for campaign participants and community members to get a first peak at the campaign website, print guide, and social media pages, which will promote the area through four self-guided tours: Arts & Culture, Local Food & Wine, Nature & Recreation, and Health & Wellness.

And of course the party is also be an opportunity to mix, mingle,  and sample the menu of Casey’s Community House itself, which opened this past May long weekend to much fanfare.

“We are really seeing a growing number of visitors interested in exploring our communities, whether it’s our local hiking and biking trails, artisan’s studios, farmers markets, or wineries.” Says project coordinator Jesse Willicome.  “This campaign reaches  people while they’re at home researching a trip or on the road looking for the next stop, showing off all we have to offer  and inspiring them to put us on their 2018 travel bucket list. After a lot of hard work by a lot of people, we’re excited to launch this campaign and celebrate.”

For further details about the event or for information about the Creston Valley-Kootenay Lake Route please feel free to contact project coordinator, Jesse Willicome at

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